Handbook Of Marketing Scales

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, 1999, 537 pages, William O. Bearden, 076191000X,



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Most of the measures summarized in this second edition of the book were originally published in marketing- and consumer-related journals or conference

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Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research THIRD EDITION William 0. Bearden University of South Carolina

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